> Top national speakers presented remotely to all sites simultaneously
> Includes luncheon, networking, and an update on PIM member benefits
The Value of Verticals: Market-Specific Insights for Printers
Wednesday, March 18, 2020
11:30AM – 1:00PM
Karen Kimerer, Director, Keypoint Intelligence-InfoTrends
This SmartCafe session will cover:
Partnering with customers is a recipe for growth. Today's print buyers seek trusted partners with a keen understanding of their industry and the unique needs that ensue. Adopting a vertical market approach to selling allows print service providers to speak the language of their customers and proactively bring them new ideas and opportunities to improve the impact of their print spend. When you focus on providing services specific to your customers' industry-based needs allows you to deliver value beyond simply being a provider of print.
Join us for a rare opportunity to hear from key brand owners as they share their buying needs, expectations, understandings, and improvements needed in our evolving industry. In her conversation with procurement specialists from leading local and national brands, industry expert Karen Kimerer, Director at Keypoint Intelligence, will share perspectives from current market-specific research and put the spotlight on the brand owners' and their procurement needs. Don't miss the opportunity to join a conversation guaranteed to deliver new insight to your selling process.
About our Presenter:
Karen Kimerer has experienced the many challenges of expanding current market opportunities and securing new business. She has developed a systematic approach to these opportunities, addressing the unique requirements of becoming a leader in our changing industry. Karen is passionate about market research, sales enablement, marketing practices, the production print market and the technologies underlying their success.
Kimerer started her professional career selling for IBM and earned many awards for Sales results and Sales Management performance. As part of the Xerox Client Business Development Consulting group, practices include assessing marketing opportunities, developing methods to generate sales leads, determining pricing strategies and expanding into new services. She is well versed in 1:1 marketing, web-to-print, direct mail, book publishing, supply chain management, data segmentation, channel integration and photo products. Recently Kimerer worked for a leading Print MIS provider assisting Print Service Providers and InPlant operations with evaluating, selecting and implementing business management and workflow software.
$25 Members (per attendee)